- What encourages people to remember your company and, more importantly, BUY from you.
- How to create a buzz so that potential customers look out for your products.
- At least 23 no cost or low cost ways to efficiently market your company offline.
Marketing – the life blood of a business and an important success factor in a new business. No matter how good your products are, how much research you have done and how good your shop, office or web site are – without marketing your company will go bust! If people can’t find you, don’t know what you do and what you sell – then basically they won’t.
Guerrilla Marketing, according to the father of Guerrilla Marketing, Jay Conrad Levinson, defines guerrilla marketing as “an unconventional way of performing promotional activities on a very low budget.”
Nowadays guerrilla marketing tends to embrace all low cost marketing undertaken by smaller and more entrepreneurial companies.
Viral marketing is even better, it is using “word of mouth” to exponentially promote you business. Thus one person tells 10 others, who then tell many more – thus moving your marketing message very quickly – just like a virus.
Typically both guerrilla and viral marketing rely more on effort, ingenuity and perseverance as opposed to budget. If you’ve got more energy than you have money – and which small business does have a large marketing budget – then you need to understand how to market your business using low cost but effective methods.
We’ve gone through all these problems so have written
If you have a business that could do better – or are starting a new business then you need to learn:
This book deals with non internet methods of marketing.